GRASSROOTS & GRASSTOPS ORGANIZING

How do you develop and activate a coalition of disparate organizations within a
short timeframe? How do you know which communities to target around a specific
cause?

WE’RE FIRM BELIEVERS IN THE POWER OF
GRASSROOTS AND GRASSTOPS ORGANIZING
TO HARNESS THE POWER OF INDIVIDUALS
AND GIVE THEM A STRONGER COLLECTIVE
VOICE AS AN INVOLVED, EMPOWERED
COMMUNITY.
A small, informed, and committed group can exert
heavy influence, making the grassroots effective
simply for speaking up in an organized and
disciplined way.
We begin by assessing the goal and identifying the
individuals and groups of people who are impacted
by an issue or decision. Next, we develop the
strategy and messaging that will educate and
ultimately mobilize our targeted audience.
We then build a coalition of organizations,
community leaders, and everyday people, and
provide them with all of the tools necessary to take
actions that can make a tangible impact on
decision makers and broader public opinion.
Issues impact people’s everyday lives. The
challenge is getting people to take action to bring
about lasting change. We recognize the power of
individuals and have deep experience giving them
the tools to make their voices heard.

SERVICES:

Coalition building & management
Grasstops education & mobilization
Grassroots organizing
Online and offline advocacy materials
Community relations
E-advocacy campaigns
GRASSROOTS
& GRASSTOPS
ORGANIZING
As a new education coalition with a very short
timeline for action, we needed to quickly bring
together a broad range of parents and
organizations to act for a common cause. Global
Strategy Group applied their campaign
experience to help identify, educate, and
ultimately mobilize more than 80 organizations
and thousands of activists.”
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