Advocacy advertising, allows you to define an issue of public debate on your own terms, in order to shift public opinion and activate your audience.
When properly executed, constituents (electors) become the amplifier for your message, and the vehicle for affecting policy, legislation, and broader public opinion. However, because advocacy advertising promotes a point of view rather than a product or service, it requires a different approach to both creative development, and media buying than traditional commercial advertising.
At Weinsteiner Consulting, we have extensive experience in this area. We tap into the triggers that motivate your audience through public opinion research and leverage these insights across a comprehensive media strategy. We create award-winning campaigns that touch your audience on issues that matter to them.
What happens in the courtroom is only part of the battle. Allegations can travel the Web 3.0 at warp speed and spread virally, generate national media exposure, activate special interests and mobilize organized opposition.
Successfully navigating today's complex world of legal affairs demands sophisticated legal strategy, and equally sophisticated communications strategy. At the intersection of business, law, government, politics and media, we are uniquely positioned to serve our clients in this arena. We employ a proven two-pronged approach: conditioning the environment outside the courtroom or hearing room with the desired legal outcome in mind, while safeguarding our clients' reputations, brands and business imperatives (fundamentals) from the allegations at issue. We specialize in high profile, sensitive and complex litigation.
We spot threats and advise how to defuse them. Our consultants come from the highest levels of government, media, politics and campaigning. Our political intelligence gathering is first rate. Our advice is clear and practical. We have a track record of delivering successful above and below-the-line campaigns.