#MarcaPolítica: How to attract attention, foster loyalty, and earn respect

Rubén Weinsteiner

MADE FOR MINDS

VOTES-CUSTOMERS-REPUTATION
IN THE YOUNG MICROSEGMENTS


Marca Política helps people, companies, and places define, live, and communicate their purpose.



We help attract attention, foster loyalty, and earn respect.



Our method is simple.



1 — Find the core that holds people together. It can be a person, space, an event, or a tradition. Sometimes there is nothing, and we have to build from scratch.



2 — Amplify the core. Give it a modern meaning and a modern use. Make it available to experience by others. Make it attractive to join in and follow. Numbers (inflow, profit, and loyalty score) will grow.