domingo, 12 de agosto de 2018

Why is Your Brand at Risk?

The growth and development of the internet have created new risks, which are external to the organization and are not included in the conventional internal protection and information security systems of the organization. The uniqueness of these risks is in the exploiting of sensitivities and the performance of malicious activities and attacks of systems that are not within the control of the organization. They include cases of violation of intellectual property rights, exploiting of brand names, impersonations, identity theft, imitations, slander, misleading of customers, fraud, etc.

The Motives and Motivation of The Attacker

One of the major income sources on the internet is creating volumes of users to such sites that pay for each entry in the Pay-Per-click method, as well as other similar methods. As a result various parties are motivated to use illegitimate or controversial activities in order to attract traffic of users. One of the main means for these activities, are domain names that usually match brand names, upon which attacks are implemented.

Furthermore, the internet provides many opportunities and means to all those who wish to harm and incur damage to companies or organizations – such as hackers, former employees, disgruntled employees, competitors, cyber-squatters and lately also terrorist organizations. All of the above are motivated by a desire to damage the organization, gain economical profit or accomplish other ideological goals. The outcome shows that in all cases, there is direct economic and brand equity damage to the company.

The Risks

The usage of a company’s brand to attract users to other websites.

Domain names hijacking through counterfeits or modification in the registries.

Phonetic imitation of domain names.

Phishing and Pharming – fraud and corporate impersonation.

Web-site Shut-down through un-authorized modifications of domain definitions.

Slander and distribution of offensive information over the Internet.

Non renewal of domain names because of technical errors, which cause Shut-downs of web-sites, Shut-downs of mail servers, and the loss of the domain.

What is MARCAPOLITICA Reputation Protection?

Reputation Protection is continuous monitoring of the entire web, identifying and analyzing potential and actual threats to your brand reputation, and taking them down before they become your next full blown crisis.

Comprehensive reputation management is more than just who speaks badly about you, it’s who damages your revenues.

Traditional reputation management monitors top search engine results that account for only 4% of the web. The deep web includes so many other threats that damage your reputation and cause revenue loss. MARCAPOLITICA offers a comprehensive monitoring and analysis that includes both top search engines and the deep web.

MARCAPOLITICA Reputation Protection

MARCAPOLITICA’s robust technology monitors the entire web, then identifies and prioritizes the risks to your organization’s reputation and revenue. It also protects against revenue loss by providing various options to takedown reputation damaging content, infringing pages, fraud, knock-offs, etc. from all digital platforms.

MARCAPOLITICA’s unique capabilities:

Non-stop monitoring of the entire web.
Covers websites, domain names, search engines, mobile apps, PPC ads, marketplaces and social media.
Offers a variety of takedown options to deal with online reputation and revenue damages.
Groundbreaking pattern recognition finds major abusers.
Machine learning improves results based on your use of the system.
Traditional Reputation Management is Just Not Enough

Traditional reputation management service providers only monitor top search engine results and focus on those who speak badly about you.

MARCAPOLITICA offers a comprehensive monitoring and analysis that covers not only bad reputation but also all threats that damage your revenues, such as:
Loss of on-line customers – diverting on-line traffic is a common phenomenon. When potential customers the search for you are misled and diverted to other websites (such as competitors websites, fraudulent websites, counterfeit websites, etc.) you lose potential customers and potential sales revenue.
Trademark abuse – unauthorized use of your trademarks can dilute your brand image and affect your customers’ brand perception.
On-line counterfeit sales – when customers search for you and unknowingly buy counterfeit products, you not only lose the potential revenues from these customers, they also get substandard products, believing they bought a genuine one, which leads to disappointment and deterioration of your reputation.
Slanderous content –negative content about you your products or services can seriously damage your reputation. Whether these comments are valid or not, you need to monitor them and react when needed.
Improper trademark usage – associating your brand with improper online content (e.g. phishing, porn, gambling and violent content websites).

Why removing damaging websites from Google is insufficient

Many abusive websites block Google from scanning their websites.
Almost 3/4 of all web traffic comes from link surfing (using links to move from page to page on-line) and not search engines.
Google does not cover all digital platforms.
First page (or pages) in Google does not cover long tail results. Many websites with low traffic stats could cause more damage than 1 popular website.
Dealing with abusive sites before they reach the top in search result pages can save you time, money and can prevent the damage to your reputation and revenues.



Scans and monitors the Internet to find websites that abuse your brand.
Measures and collects data about suspicious websites.
and automatically analyzes
Web content
SEO data
Domain names
Traffic and statistics
Search engine results
and more
Prioritizes risks using automated metrics-driven analysis to help you better allocate your resources and focus your attention on the websites that present the most risk.

No hay comentarios.:

Publicar un comentario